It doesn't make sense to know everything about your audience and then take little or random action about it. Excessive keywords are the oldest mistake in the book, but that doesn't stop some people from following this practice. If you've ever arrived at a web page that seems to use the exact same phrase dozens of times to the point where you never want to read those words again, that would be an example of an excess of keywords. Second, search engines mark excess keywords as a negative ranking factor.
If you're caught doing so, they'll penalize your page by placing it at the bottom of their search results, and that's a black mark that doesn't go away easily. The longer and more specific your keywords are, the better your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword is lower. But you can compensate for this by optimizing many pages on your site for different long keywords.
Over time, your site will get more traffic with all of these keywords combined, than if you optimized for a main keyword, so your page will never rank on the first page of Google. I think that the problem I constantly have is trying to position myself with the wrong keywords. My blog is still quite new and I just checked out some SEO tools and the keywords I'm still looking for have a very high search difficulty. Now I know where the problem comes from.
As a result, SEO methods are constantly evolving due to the advances of search engines and changes in consumer behavior. Therefore, it's always recommended to adopt White Hat SEO practices, which all search engines encourage and accept. And if you only use it to produce short presentation articles that do nothing more than include a keyword many times, not only will you not be able to position yourself in SEO, but you will also push potential students away from your course. However, there are a lot of backlink scams out there, and some well-meaning educators may be fooled by “SEO experts” who promise to get them a certain amount of backlinks, and then do so through illicit means.
If you're trying to position your course pages in SEO, make sure you don't use the same text on multiple pages. If you make sure that people visit your website and don't leave right away, create great calls to action, establish internal links, and be mobile ready. Search engine optimization or SEO is not a science, so it will surely be surrounded by totally wrong or misleading information and many myths. While historical data continues to provide SEO with excellent information on seasonal trends, marketers' methods of understanding their customers must be holistic.
There is also the question of ensuring that any strategy has the participation of executives and internally understands the importance of SEO and that it is trained in SEO best practices. Companies end up focusing on the keywords that they think people are searching for, or they choose keywords that are too competitive to rank for. Since SEO has become an integral part of digital marketing, and to maximize its potential, it's essential not to make the mistake of overlooking how it works with other channels. Following a poor SEO strategy can be especially frustrating, as some practices can undermine your efforts and even result in sanctions from Google.
If you don't integrate your SEO with other marketing channels, you'll lose the opportunity to measure their full impact. One of the most common mistakes when selecting keywords is neglecting the preference of search engines and users for long keywords. .
