Because there are no college degrees in SEO, certifications are a popular way to demonstrate your basic knowledge of SEO. Especially if you're just starting your career as an SEO specialist, in this post, we'll examine the best free and paid SEO certificates. However, Google recommends a free online SEO certification course called Google SEO Fundamentals, which is part of an SEO specialization series created by the University of California at Davis and promoted by Coursera. Simplilearn is a leading certification training provider with more than 400 courses in various areas.
Within their platform called SkillUp, they offer free courses that help beginners develop strong skills fundamental to professional growth. The entire series takes up to 10 hours to complete. An easy way to get certified in SEO is to take some of the free courses offered by Semrush Academy. Why we're 100% supportive of bite size We've compiled a list of 10 SEO courses that cover specialized topics such as keyword research, link building, organic and paid search, technical and on-page SEO, and international SEO.
These comprehensive courses are designed to equip digital marketers with the knowledge and skills they'll need to optimize their web content for search engines. EdApp's search engine optimization (SEO) course is a free microlearning program designed to help business owners and digital marketers learn how to optimize their company's websites and increase overall traffic. The first part of the course talks about the importance of investing in SEO and defining SEO objectives, both vital to implementing an effective SEO plan. Then, it covers basic SEO topics, such as keyword research, content planning, and even link building strategies, such as blog comments, guest posts, and expert summaries.
By the end of the lessons, students will also better understand the different aspects of technical SEO, including optimizing site speed, mobile accessibility, site structure planning, link redirection, and preventing duplicate content. Organized on Coursera, this Google SEO Fundamentals course is offered by UC Davis as part of its 5-part specialization in search engine optimization (SEO). Its main objectives are to help students understand the basic concepts of search engine algorithms and how they can affect both organic search results and websites. The lessons delve into keyword theory and research, as well as technical SEO concepts, such as sitemaps, redirects, and site errors.
Whether you're a beginner in SEO or an experienced digital marketing specialist, this training program will provide you with valuable information about on-page and off-page SEO and the different strategies you can use for your organization's SEO campaigns. In general, it will take students about 29 hours to complete this course, but keep in mind that the lessons are spread over 5 weeks to help them avoid information overload. Yoast SEO Academy offers its online SEO training course as a free course and a paid plan. The free course for beginners discusses the basics of SEO, WordPress and structured data, as well as how to use the Yoast plugin tool.
On the other hand, the premium package includes everything included in the free course, in addition to advanced topics such as comprehensive training in SEO, international and local SEO, SEO for e-commerce, keyword research, SEO text writing, SEO, technical SEO and site structure. In addition to comprehensive lessons on beginner and advanced topics, the paid training course also provides students with templates, step-by-step guides, optional tasks and challenging quizzes to help encourage participation and improve knowledge retention. And to top it all off, students also have automatic access to all new digital marketing courses and webinars. Whether you're a novice SEO specialist or a digital marketing expert looking to improve your skills, Moz's SEO Essentials certification course provides students with everything they need to get started with SEO.
Primarily, it delves into the basics of SEO, including keyword research, page optimization, the essentials of link building, and SEO reporting. Guided by instructors, it also guides students through evaluating links, planning content, searching trends and incorporating Moz tools. Overall, the 6-part certification program takes about 6 hours to complete, and by the end of the course, students will be able to develop a competitive SEO strategy and apply fundamental SEO skills, such as page optimization, keyword research, and more. Once students complete all the lessons and obtain a passing grade in the final exam, they can also earn their Moz certification.
The Complete Guide to SEO for Beginners by Mangools is a free learning course designed to help aspiring SEO specialists gain basic SEO knowledge and skills. In addition to analyzing the definition, history and importance of SEO, the course also lists its 3 key aspects, including technical optimization, excellent content and quality backlinks. Overall, the learning guide includes a full list of subtopics, such as search engines, keyword research, content optimization, technical and on-page SEO, link building, and analysis and metrics, all of which are useful for starting your SEO journey. This self-paced course takes about 2 hours to complete and, after the lessons, you can perform a final evaluation to check how much SEO knowledge you have retained.
Once you pass the exam, you can also get a certificate of completion. Designed by Market Motive, the Advanced Search Engine Optimization (SEO) certification training course contains general information on how SEO can be used to further boost your digital marketing efforts. Some of the topics covered in this course include search engines, types of SEO, keyword research and competitive intelligence, on-page and off-page optimization, SEO analysis, and more. At the end of their virtual training, students will be able to master the advanced foundations of SEO, understand organic traffic, increase search engine rankings and analyze data efficiently.
If you want to obtain the course certification, you will have to pass the evaluation with a grade of 85% or higher, complete 3 projects and obtain a passing grade of 60% on a simulation exam. Please note that you must complete your training before the 180-day access ends. Organizations need search engine optimization (SEO) if they want to increase their online presence. By harnessing the power of search engines, they can reach a wider audience and respond to the needs of their target customers.
It's also an important aspect of digital marketing that allows them to improve the quality of their content, rank higher in search results, gain more online visibility and increase traffic to their site. However, without proper SEO processes, companies risk losing potential customers. As an employer, it's vital that you offer your digital marketers comprehensive SEO courses to help them better understand topics such as keyword research, on-page SEO, link building, and more. Through training, you can also ensure that they have the right knowledge and resources to implement effective SEO strategies and grow their business.
Ahrefs is one of the highest-rated SEO platforms on the market, and it prides itself on having search engine scores that often outperform other top SEO course websites. Ahrefs has a distinct and clean style and comes with the best guides, tracking tools, integrated software and advanced SEO techniques. For example, if you fall for one of those link farms, pay-per-link scams (something that, of course, you would never do), Google will likely ignore those links. Simplilearn is a free course website with a full range of industry professionals, free resources and tutorials for the online job market.
This course is divided into four modules and lasts about 29 hours, and a certification is offered after completing the final exam. Find out if you have what it takes to become an SEO professional by joining the Printify Affiliate Program. The Technical SEO course at the Online Marketing Institute is another video learning program that aims to provide students with a quick overview of the ins and outs of technical SEO. The SEO course is mainly structured to help you evaluate and improve the functionalities of your website in search engine results, reviewing link building, blog writing and other intuitive examples of good SEO strategies.
Educate and empower the SEO community by providing the latest news and the latest best practices through the smartest professionals in the industry. It has a large list of resources, including blogs, e-books, webinars, and its catalog dedicated to Semrush Academy and courses. However, they do recommend some SEO courses and they have their own learning platform called Digital Garage, where you can improve your knowledge in the areas of digital marketing, professional development and data analysis. Follow a checklist: Most courses have checklists that you can follow to ensure that all important SEO factors are taken into account when optimizing your website.
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