STEP 5: Know what's happening in the world of SEO. STEP 6 — Rinse & and repeat. Google likes unique meta descriptions, so don't reuse the same description on multiple pages. While there's no length limit, Google usually truncates descriptions between 150 and 160 characters (sometimes more), so be sure to keep them within reasonable limits.
The SEO of a page involves formatting (such as H1 and H2 tags), the use of keywords, navigation, URLs, meta descriptions, and descriptions of images or alternative text. In Google's collection of more than 200 ranking factors, links are still one of the top three. Links from other websites to your pages tell search engines how reliable and useful your site is to web users. However, search engines can be extremely strict when it comes to questionable link building tactics.
Like anything worth knowing, it takes time to delve deeper into SEO. To learn SEO, you must continue to keep up to date with industry changes and search engine developments. With WebFX, you can benefit from our more than 25 years of knowledge and experience. We've managed to get our customers to occupy more than 255,000 positions on the first page of Google, and we can also help your website achieve results through our services.
We've consolidated all the resources you need to learn the basics of SEO along with unique learning strategies, homework lessons, and quizzes to test your knowledge. A good SEO auditing tool, such as Site Crawl from Moz Pro, will detect problems such as broken pages, links that don't work, duplicate content issues, and other technical SEO issues. White hat SEO, on the other hand, refers to all the usual SEO techniques that stick to guidelines and rules. Knowing why keywords and phrases you're already ranking for is usually a good starting point before you start optimizing for new keywords.
With Google Chrome, see key SEO metrics instantly for any website or search result as you browse the web. SEO is all the actions you take to get Google to consider your website as a quality source and to rank it better in the desired search queries. Another UX signal, dwell time, which is how long a person stays on a page before returning to the SERP, is also recognized by search engines and can influence your SEO performance. Alternative text is the most important from an SEO point of view: it describes the image both for visually impaired visitors and for crawlers (who can't “see” your image either).
The world of search engine optimization is complex and constantly changing, but you can easily understand the basic concepts, and even a small amount of SEO knowledge can make a big difference.
