Learn what search engine optimization is, why it's important, and all the basics you need to know to start off on the right foot. Download your free quickstart worksheet. With that in mind, while you shouldn't be spending all day reading SEO news, it's important to be in the know. Podcasters often interview smart SEOs about their successes, failures, and experiences, making podcasts a great way to keep up to date while traveling.
For example, in this episode of the Authority Hacker podcast, Bibi, an expert in link building, shares her creative approach to linking outreach emails. Facebook has an active community of SEOs who are always willing to answer questions and offer advice if you need it. In fact, our Facebook group, Ahrefs Insider, has almost 17,000 members and is very active. Anders Ericsson theorized that learning a new skill requires 10,000 hours of practice.
I'm sure you'll understand SEO well in that time, but the truth is that you never stop learning. I've been involved in SEO for over 11 years and I'm learning new things all the time. The SEO of a page involves formatting (such as H1 and H2 tags), the use of keywords, navigation, URLs, meta descriptions, and descriptions of images or alternative text. In Google's collection of more than 200 ranking factors, links are still one of the top three.
Links from other websites to your pages tell search engines how reliable and useful your site is to web users. However, search engines can be extremely strict when it comes to questionable link building tactics. Like anything worth knowing, it takes time to delve deeper into SEO. To learn SEO, you must continue to keep up to date with industry changes and search engine developments.
With WebFX, you can benefit from our more than 25 years of knowledge and experience. We've managed to get our customers to occupy more than 255,000 positions on the first page of Google, and we can also help your website achieve results through our services. There's no better resource I've found as a starting point for learning SEO than Moz's The Beginner's Guide to SEO. Companies have different marketing objectives, but they all share a desire to increase revenues, and that is the general purpose of SEO.
The magic of SEO is that people can find your content at the exact moment they're looking for an answer using a search engine. To find more experts, search for “the best SEO experts” on Google and you'll find many other longer lists. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. Being hyperspecific in this way is a good idea if you're learning SEO to become a sought-after SEO expert.
It will teach you more advanced SEO skills, such as improving site architecture, evaluating competition and developing global strategies. For example, videos are a popular form of content that requires additional SEO work to ensure that they rank as high as possible. Following these simple steps will help you avoid common SEO mistakes and set you on a path to success. Search engines aim to satisfy people with the right results, so user experience (UX) plays an important role in SEO.
By investing a few hours a month, you can become a true SEO expert, and then you'll have the knowledge to know what the people you hire should do to do to do SEO for you, and you'll be able to better evaluate their preparation before hiring them. Many popular publications also offer space for SEO-related content, such as Mashable, Entrepreneur, TechCrunch and, of course, writers like Jayson DeMers, John Rampton and I cover SEO here at Forbes. .
