Before starting with SEO, you should know the fundamental elements that help a site to position itself. Some technical skills that will help you get a job in SEO are knowing how to perform website audits, keyword research and data analysis. With a one-month free trial, you can take classes on many aspects of SEO, including link building, SEO for e-commerce and WordPress, and advanced search factors. While SEO experts agree that “the white hat” is the way to go, there are different opinions about the acceptability of various link building techniques (including buying links).
If you have a large, complex site, focus on getting the technical SEO right (or hire someone who can). External SEO is also closely related to other areas of online marketing, such as social media marketing and branding, which have an indirect impact on building trust and authority on your website. Other companies that offer on-demand classes include the SEO training courses of the Boot Camp Institute of Boot Camp Digital for beginners and advanced students, the search engine optimization courses on Udemy and an SEO training class provided by Simplilearn. As I mentioned in the keywords section of the guide, unfortunately Google has made it difficult to obtain data on the actual keywords that people are looking for, but if you look at traffic at the page level (outside the main page of your site) you can start to learn about your overall SEO progress.
If you have a small business or are just starting out with SEO, I recommend that you choose a free and easy-to-use tool and that you just take a look at some of the main terms you want to track to help you measure progress. What you're probably interested in as a business owner or employee is how you can leverage SEO to help generate more traffic, leads, sales and, ultimately, revenue and profits for your company. White hat SEO, on the other hand, refers to all the usual SEO techniques that stick to guidelines and rules. For many companies, all they need to know about SEO is to understand the technical aspects of SEO well, understand the keywords they want to target, and have a keyword strategy for linking and sharing the pages of their website.
In addition to keyword suggestions, professional tools offer other useful SEO metrics and information for evaluating keywords and choosing the best ones. On-page SEO is everything you can do on the website, from content optimization to technical aspects. Google also offers a little more of this data in its free Google Search Console interface (if you haven't created an account, this is a very valuable SEO tool both for discovering search query data and for diagnosing various technical SEO issues; more information on Google Search Console here). By the time you reach the end of this basic SEO guide, you'll have a solid understanding of what search engine optimization is, why it's valuable and important, and how to get great results in an ever-changing SEO environment.
In the first class, Level 1 SEO, you'll learn how search engines work, how to research keywords and analyze competition, and how to use SEO-based content to increase web traffic.
