It also works for people who need to improve their skills or retrain as they change careers or look for a new job: “Digital marketing is still one of the 10 most in-demand jobs, according to LinkedIn. By the time you reach the end of this basic SEO guide, you'll have a solid understanding of what search engine optimization is, why it's valuable and important, and how to get great results in an ever-changing SEO environment. Here are some basic questions to ask yourself about your website when you start. As I mentioned in the keywords section of the guide, unfortunately Google has made it difficult to obtain data on the actual keywords that people are looking for, but if you look at traffic at the page level (outside the main page of your site) you can start to learn about your overall SEO progress.
For many companies, all they need to know about SEO is to understand the technical aspects of SEO well, understand the keywords they want to target, and have a keyword strategy for linking and sharing the pages of their website. Before starting your search for an SEO, it's a good idea to become an educated consumer and familiarize yourself with how search engines work. As you can see, the foundation of good SEO starts with ensuring the accessibility of tracking and, from there, it moves on. Technical SEO for larger, more complicated sites is really a discipline in and of itself, but there are some common mistakes and problems that most sites face and that even small and medium-sized businesses can benefit from knowing.
If you want to take a more guided approach to learning SEO or training your entire team, check out Moz Academy's SEO Essentials certification. If you're a small business that would benefit from positioning yourself according to very specific geographical terms, but not much else, shore up your local SEO efforts (and then perhaps focus on other marketing efforts once you start to see a decline in the benefits of your efforts there). We decided to create an SEO training membership site to help fill the gap that people missed about face-to-face learning (such as collaboration and Q&A) and to adapt to different learning styles. While the basics of SEO, such as the most efficient ways to create links to boost search engine rankings, have changed in recent years (and content marketing has become increasingly important), what many people would consider more “traditional SEO” is still incredibly valuable for generating search engine traffic.
This way, you and your SEO can ensure that your site is designed to be compatible with search engines from the bottom up. There's no “one size fits all” way to do SEO, so you won't find any strict standards for how SEO should be taught. With Google Chrome, see key SEO metrics instantly for any website or search result as you browse the web. If you still don't understand who your potential customers are, thinking about it is a good starting point, both for your business in general and for SEO.
